Small Business Search Engine and Web Presence Optimization
Includes a minimum of 5 Hours of Labor per month, focusing on the following areas.
- Keyword Research
I will analyze all searched-for keywords that relate to your business, then generate a report of which search terms offer you the most value. Once you select your chosen keywords from this report, I will make those keywords the focus of my SEO efforts.
- On-Page Content Optimization
I will analyze each page of your website for search engine indexability and favorability.
Then, I will make recommendations for changes to said content. Most changes will involve only formatting, but some may involve word choice or other edits to the content. If you approve of the changes, I will implement them. Additionally, it may prudent to write additional content for each page or include additional images or links on each page. In each case, I will create this content, then send it to you for approval. Whatever content is approved, I will then implement it.
- High-Value Incoming Link Propagation
One of the biggest determinants of your search results placement is the number of high-quality links that lead from other websites to your website. There are many ways to create these links, but I focus only on the highest value links. One example of this would be the creation of a Wikipedia page for your business. I will research and write the Wikipedia page, then ensure that it is approved. There are many other high-value websites where I can perform similar actions, and this will result in the development of many high-value links to your site.
- Technical Optimization
Each month, I will perform a thorough audit of your website and ensure that it is as search-engine-friendly as possible, from a technical standpoint. Page loading speed, .htaccess authoring, robots.txt authoring, and other server attributes can have a large impact on your search placement, and I will ensure that each of these elements is fully optimized on your site.
- Online Review Optimization
I will perform a thorough audit of all online reviews and mentions of your business and address any that may give an unfavorable impression of your business, or have an unfavorable impact on your search placement. By contacting reviewers directly, or by contacting review websites, negative reviews or mentions can often be mitigated or removed. Additionally, I will implement calls to action, and website functionality that will generate more positive online reviews and mentions for your business.
- Social Media Optimization
I will create and optimize additional or existing social media accounts to have a positive impact on your search rankings and online presence. Additionally, I will post regularly on each social media account and solicit further interaction with your social media audience with the goal of pushing more real human traffic to your website.
Every two months, I will send you a report detailing my activities and their effect on your overall online presence.
The price for the above services is $1,499 per year, payable up-front, or $200 per month, billed monthly.
Enterprise Search Engine and Web Presence Optimization
Includes a minimum of 12 Hours of Labor per month, focusing on the following areas.
- All of the Services Included in the Small Business Package, plus the additional services below.
Every month, I will send you a report detailing my activities and their effect on your overall online presence.
- Online Advertising Management
I will optimize and manage all your online advertising campaigns, including google ads, and all other advertising networks. If you don’t currently participate in any online advertising, I will perform a thorough cost/profit analysis through the use of google analytics that will determine if implementing online advertising would be of benefit to your business.
- Blog Optimization and Content Creation
I will create or optimize a blog on your website, and post regularly timed, well-written and researched articles that will be of benefit to your website visitors, and also to your search engine placement.
The price for the above services is $2,699 per year, payable up-front, or $350 per month, billed monthly.